The impact of multilingualism on business communication in Lagos markets
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Background of the study
Lagos, as Nigeria’s commercial hub, is characterized by a highly multilingual environment where diverse languages coexist. In the bustling markets of Lagos, business communication often involves code-switching and the use of multiple languages, including Nigerian English, indigenous languages, and Pidgin English (Akinola, 2023). Multilingualism in these markets is both an asset and a challenge; while it facilitates communication among people from different linguistic backgrounds, it can also lead to misunderstandings and inefficiencies in transactions. Businesses leverage language skills to build rapport, negotiate deals, and manage customer relations. However, the absence of a standardized language protocol in commercial interactions can affect transaction clarity and professionalism (Okeke, 2024). This study investigates how multilingualism influences business communication in Lagos markets, examining the linguistic strategies employed by traders and the impact on customer satisfaction and business efficiency. It further considers the role of language in shaping economic opportunities and social cohesion in a multicultural urban setting (Chinwe, 2025).
Statement of the problem
The diversity of languages in Lagos markets presents both opportunities and challenges for effective business communication. While multilingualism can enhance interactions, inconsistent language use often leads to misunderstandings, misinterpretations, and potential conflicts during commercial transactions (Eze, 2024). The lack of a common linguistic framework may result in communication breakdowns, reducing the overall efficiency and professionalism of market interactions. This study seeks to examine the effects of multilingualism on business communication in Lagos markets, identifying key issues and proposing solutions to harmonize language use, thereby improving commercial interactions and customer satisfaction.
Objectives of the study:
- To analyze the role of multilingualism in market communication.
- To identify challenges arising from language diversity in business transactions.
- To propose strategies for improving communication efficiency in Lagos markets.
Research questions:
- How does multilingualism affect business communication in Lagos markets?
- What challenges arise from the use of multiple languages in commercial settings?
- What strategies can improve language clarity and customer understanding?
Research hypotheses:
- Multilingualism significantly influences communication effectiveness in Lagos markets.
- Language diversity can lead to increased misunderstandings in business transactions.
- Implementing standardized communication strategies can improve market efficiency.
Significance of the study (100 words):
This study is significant as it evaluates the impact of multilingualism on business communication in Lagos markets. The insights will help traders, policymakers, and educators develop strategies to enhance communication clarity, improve customer satisfaction, and boost economic productivity in a diverse linguistic environment (Balogun, 2023).
Scope and limitations of the study:
This study is limited to assessing the impact of multilingualism on business communication in Lagos markets, focusing on linguistic interactions and transaction efficiency.
Definitions of terms:
- Multilingualism: The use of multiple languages in communication.
- Business Communication: The exchange of information in commercial settings.
- Lagos Markets: Commercial areas in Lagos characterized by diverse linguistic interactions.
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